Happy Monday you guys!!
I have a few posts scheduled for this week and next as I am on vacation! Yay!! It’s been due for a long time now and I’ll tell you all about it when I get back.
Right now I wanna give new bloggers 3 Instagram goals you should make for your brand. I’ve been blogging since 2015 but forming it into my business for a littler over two years. Just this year I actually changed my name to Brianna Sharee and I haven’t been more happy since. But I did say this post was all about Instagram so let’s get to that!
This post is not sponsored or affiliated. Thank you for reading!
So what’s the first thing you think of when you hear Instagram? Maybe it’s Kim Kardashian. Or maybe it’s #InstaBaddie or is it influencers? Either way, they all have an underlying theme and that theme is: they’re successful on Instagram. So many people get caught up on getting followers that there are companies who are now literally selling followers. These companies offer you 500 followers for $20 or whatever price they’re selling at. You get your 500 followers, sure, but you rarely get authentic engagement from those followers.
Now let me get this out there: followers on Instagram is important but it’s the engagement that brands are really looking for. They just don’t know it yet.
A lot of brands are still learning the ropes of working with Influencers and bloggers. Personally, I think this is a reason why brands automatically want to work with an influencer with 50k followers as opposed to 5k or even 500. They see a big number of potential customers and run with that. It’s not wrong and I’m not saying big influencers don’t deserve their partnerships and collaborations but brands need to start looking at the engagement of an influencer.
Please never be fooled into thinking you’re not successful just because you only have 500 followers. I still run into those thoughts myself because I’ve been struggling under 2k for about a year now. However, I’ve already had so much success with my blog. My sister continues to remind me of the fact that as a micro influencer I not only was featured in Marie Claire but their editor approached me.
That’s still so huge and hard to grasp! I was featured in Marie Claire for my blog work and I have under 2000 followers. Crazy!!! And no, my blog doesn’t have tens of thousands of monthly views either. I haven’t even reached a thousand constant monthly views yet. This is why it’s so important to NOT compare yourself to big influencers and bloggers.
3 Instagram goals for new bloggers
Create a niche for your brand
Creating a niche for yourself can be easy or difficult. If you know what you want to do, then kudos to you! If you’re like me and confused, you’re gonna have to test the waters with a few different topics first. Which is completely okay. Don’t feel you have to have one specific topic you’re going to talk about.
As you can see on my blog, I talk about a range of things and I just added photography to my blog! However, my main niche is lifestyle. Sure, I have beauty and fashion on here too. That’s because I plan to incorporate those into my blog on a bigger level. For now, lifestyle is my main because it’s what I relate to and it’s what I know.
And there’s the point of this first goal: do what you know. If you want to do something you aren’t familiar with, educate yourself on it. Nobody wants to read a blog of someone who doesn’t know what they’re talking about. I had to learn that the hard way.
Follow a consistent theme
Your goal of having a consistent theme should include your main colors if you’re going to follow a color theme or a picture theme. If you’re a lifestyle blogger people are going to be interested in your life. This isn’t to say you should post pictures of your boyfriend or of you spending money. That’s just for nosy people. Lifestyle bloggers are expected to give tips and influence on how to live life better, healthier, happier. Lifestyle is your theme. For foodies, food is their theme. Beauty bloggers, its beauty.
What do you do if you’re a multi-topic blogger? Well, stick with a color theme or personality theme. Make all your pictures on a bright side or a moody-grunge feel. Here, here, and here are some great examples!
I cannot stress this one enough. My first few years of blogging I was all over the place because I let my inspirations make me want to do what they did. I lost myself wanting to replicate what I was inspired by because it looked good. They were successful so why wouldn’t it work for me? That wasn’t who I was and it was showing in my constant stress over what to blog about and what to post on Instagram. Your personality will show through your IG posts and especially your blog posts so it’s important to find out who you are and stay true to yourself. If you don’t know who you are yet and are just going with the flow, welcome to Brianna Sharee because that’s literally what I’m currently doing.
I don’t have everything planned out yet and it’s okay because I’m transparent about it with my followers. I’m giving them the good, the bad, and the ugly to build trust with them and hopefully form a friendship with them.
This post was more lengthy than I originally planned but I hope you got some good information from it!
Until next time,